Find out how one founder uses Instagram to carry out customer validation to make sure she gives her customers what they really want.

Ethan started Backlanz in 2018. A keen hunter with a passion for designing his own product Ethan developed the detachable hunting bipod, lightweight and easy-to-use.

Cam is busy with not one, but two startup ideas. He left his full time job last year to concentrate on developing Souper Natural, a mobile soup business and Squad, an online group gift platform.

Liv fills us in on juggling a start up with family life, having endless ideas, and working with partner Benji on their business Crunchy, an urban microgreen farm based in Invercargill.

Chief Activator of COIN South, Louise Evans writes about where you can find the perfect idea. Or not.